Visual editor

An All-in one software platform, which includes Content, Ecommerce, PIM and Marketing.
A platform where it is possible to create an e-commerce website for B2B and B2C

Why visual editor?

Creating content in Dynamicweb’s backend were based on simple text field and were not shown very visible. An issue for the the end customers were that they could not visualize how the end result would look like in the backend.


Visual editor in Dynamicweb is a tool in the backend system to create content in a much more visual manner. Where users easily can drag and drop existing designs into a page and edit its content such as text, images and vidoes. They can also choose to build up their own page design using some of the column elements

Responsibility areas

Product management, User experience, Demo content by Jennifer
Frontend development by Karsten
Backend development by Jeppe, Vladimir, Stanislav
Quality Assurance by Merethe & Olga

For this product development I created mock ups regarding the user flow for the different functionalities for the visual editor, with the collaboration with the front-end and backend developers. Investigating the needs of a user when creating the visual content. I specified the implementation and testing tasks for the developers and QA’s and did functional test as well. Iterations were created based on the findings from the QA and the end customers. Rapido also uses the Dynamicweb’s Visual editor, where I created some demo content to present how it could be used on the Rapido content model.